United Airlines has been a USC partner since 2019 (including naming rights on the on the field at the Los Angeles Memorial Coliseum). So when the airline signed reigning Heisman Trophy winner Caleb Williams to a season-long NIL campaign promoting their expanded college football flight schedule, it was a natural extension of that relationship. We were brought in to capture the behind-the-scenes content.

We spent the day at LAX with Caleb on the runway, in the terminal and onboard several planes.  We captured BTS coverage of the campaign photoshoot that went on to grace billboards and other broad out-of-home advertising. In full Trojans uniform at one of the busiest airports in the world, Williams was naturally a magnet for fans, and he took the time to pose for photos with all of them. Always great to see a hometown hero demonstrate a champion’s character off the field as well.

Services: Field Producer. Director of Photography, Production Logistics, Editorial, Motion Graphics