Callaway’s 2026 Chrome Tour is the fastest ball in golf, and every one of them is made in America. Specifically, they’re made in Chicopee, Massachusetts in a factory that has been in operation for more than 100 years.

This social piece is part of a larger campaign to highlight the human ingenuity and generational knowledge behind the successful 2026 lineup of Chrome Tour balls.

Using a mix of verité and on-the-fly interviews with union workers, sitdowns with Callaway’s executive leadership, and dynamic footage of the busy operations of the Chicopee plant, we created this piece to give a social snapshot of the product and the people who make it. Talk about lots of moving parts: the factory, the technology, the town and the workers all play a part in keeping Callaway on the cutting edge for tour pros and golf enthusiasts of all ages.

Services: Full production. Director, Production Logistics, Editorial, Finishing.