Caregiving is some of the most demanding and thankless work there is. Diseases like ALS take a massive toll not only on the patients themselves but on the family and friends who make so many sacrifices in order to step up.

For National Caregivers Month, I AM ALS brought us in to spotlight the people doing some of the hardest work there is.  We sat down with caregivers in Texas and Chicago to hear their stories in their own words. No scripted lines here. The strength of a piece like this is in the honesty of the people on camera, and our job was to give them the space to be heard.

The eventual pieces ran across various social channels and in an out-of-home billboard campaign in Times Square. As such we had to ensure image and footage capture that would stand up to an extreme range of aspect ratios. 

Services: Creative Direction, Production, Editing, Post Production, Photography, Design.