Florida grows a lot more than oranges. This collaboration with Fresh from Florida and Food Network put the state’s delicious strawberries front and center, with Chef Vallery Lomas baking a strawberry cake that had the whole studio smelling like dessert by mid-morning.

We traveled a core crew out from LA, and along with some of our go-to NYC locals we dressed a food studio and worked alongside Vallery and Food’s culinary team to produce a broadcast spot and multiple social versions of 3 recipes in a single production day.

No leftovers survived the wrap.

Services: Creative Direction, Production, Editing, Post Production, Finishing, Multi-Format Delivery