The Sean M. Healey & AMG Center for ALS at Mass General is among the most ambitious research operations in the world of neurodegenerative disease, running multiple simultaneous clinical trials, matching patients to experimental therapies by biomarkers, and doing the early-phase work that determines which potential treatments withstand the rigors of scientific review and reach patients in need.

ALS MyMatch is their newest initiative. We were brought in to produce an explainer for the program, working closely with the scientific and administrative teams to zero in on the key points and capture the message from the clinicians and researchers themselves. A rare opportunity to spend time with some of the most brilliant minds in medicine and help drive their messaging home.

Services: Creative Direction, Production, Editing, Motion Graphics, Post Production